How Enovis is prepping for foot & ankle street fight; A chat about Medtronic’s Percept RC DBS System
May 31, 2024
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President of Enovis' foot & ankle business and director of Medtronic's Brain Modulation business discuss the orthopedic extremities market. Also, insights on the Percept RC DBS System. Director from Resonetics talks about nitinol. Sponsored by Resonetics, exploring brain sensing tech, wireless recharging, and innovations in Parkinson's treatment.
Medtronic's Percept RC DBS system offers real-time brain insights for customized treatment adjustments.
Anovis' strategic growth in the foot & ankle market is driven by nimbleness and disruptive investments.
Innovation and differentiation are key to success in the competitive foot & ankle orthopedic market.
Deep dives
Development of Medtronic's Percept RC DBS System
Medtronic's Percept RC DBS system development, notably praised for its sensing capabilities, marks a significant advancement in deep brain stimulation therapy. The innovative technology aims to enhance patient care by providing clinicians with real-time brain state insights for optimal customization of treatment.
Advantages of Brain Sensing Technology in DBS
The integration of brain sensing technology in DBS devices revolutionizes patient care by facilitating personalized treatment adjustments. Artificial intelligence and machine learning utilization in developing algorithms enhance therapy effectiveness by auto-adjusting stimulation doses based on brain signaling.
Battery Innovations for Device Longevity
The Percept RC's long-lasting battery technology, utilizing innovative lithium titanate chemistry, ensures sustained performance and prolongs battery life up to 15 years. The strategy of deploying software updates for continuous improvement enables patients to benefit from cutting-edge advancements without device replacements.
Navigating Market Dynamics in Foot & Ankle Orthopedics
In the competitive Foot & Ankle orthopedic market, dynamic strategies are essential for strategic growth and market penetration. The innovative and disruptive approach of Anovis, focusing on nimbleness, scrappiness, and strategic investments, propels the company into a leading position, driving substantial growth and market differentiation.
Innovations in the Foot and Ankle Market
The foot and ankle market has seen significant growth opportunities due to a lack of innovation until a few years ago. With companies focusing on dedicated lines and specialized implants, the market shifted, attracting various players. One company, in particular, entered the scene three and a half years ago with an aggressive business plan, making four acquisitions in the first year to drive growth in the space. By acquiring companies with unique technologies like mobile bearing devices and owning their manufacturing facilities, they aimed to create differentiated products and drive advancements in foot and ankle technology.
Building a Nimble and Innovative Foot and Ankle Company
To navigate the competitive foot and ankle market, the company focused on building a culture of rapid problem-solving, entrepreneurship, and innovation. They prioritized hiring strong, entrepreneurial-minded individuals who could adapt to a fast-paced environment and promote a startup mentality within the organization. By emphasizing differentiated technology, improving outcomes, and creating brand loyalty among customers and employees, the company aimed to maintain a nimble organization, foster innovation, and redefine foot and ankle treatment.
In this episode of the DeviceTalks Weekly Podcast, we’ll talk with Gary Justak, president and general manager of Enovis’ foot & ankle business, about the rising war in the orthopedic extremities space.
Co-hosts Tom Salemi and Chris Newmarker also host Jason Feipel, senior product development director of Medtronic’s Brain Modulation business, to find out details about the Percept RC DBS System.
Andie Pequegnat, Director of Strategic Projects at Resonetics, teaches us more about nitinol. Resonetics sponsored this episode of the DeviceTalks Weekly Podcast and will host a DeviceTalks Tuesday discussion about nitinol later in June.
Go to Resonetics.com for more information.
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