5 - Amy Hood (Hoodzpah Design) literally wrote the book on this stuff.
Jun 13, 2023
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Hoodzpah Design owner Amy Hood talks about starting a studio, oversharing online, fast food, TikTok bans, being a twin, freelancing, launching a business, writing a book, helping others, Twitter abandonment, and service industry memories.
Starting a design agency without degrees due to necessity, sharing work on Instagram for credibility, and aiming to help aspiring freelancers with their book.
Evolving landscape of social media platforms like TikTok's algorithm for showing relevant content, contrasting Instagram's curated image culture, and the need for adaptability in engaging audiences effectively.
Struggling to balance promotional and engaging content on social media, the challenge of preventing audience disengagement, and the importance of consistency and adaptability in navigating these challenges effectively.
Deep dives
Starting a Design Agency with a Twin Sister
Amy and her twin sister started their design agency out of necessity when they couldn't get hired due to lack of a degree. Their entrepreneurial family background influenced this decision. They initially freelanced and shared work on Instagram, gaining credibility within their community. Their book aimed to help aspiring freelancers and stemmed from answering numerous questions and providing workshops.
Navigating Social Media Algorithms
Amy discusses the evolving landscape of social media platforms like Instagram and TikTok. TikTok's algorithm stood out for its effectiveness in showing relevant content, contrasting Instagram's curated image culture. The unpredictable nature of content performance on different platforms is challenging but requires adaptability to engage audiences effectively.
Balancing Promotion and Engagement on Social Media
Ben reflects on the struggle of maintaining a balance between promotional content and engaging posts on social media. Balancing product promotions with artistically creative or insightful content can be challenging to prevent audience disengagement or algorithmic limitations. Consistency and adaptability are crucial in navigating these challenges effectively.
Importance of Trying New Things and Embracing Failure
The podcast highlights the importance of trying new things and not being afraid of failure. The conversation emphasizes saying yes to opportunities and being open to experimenting with different skills and tools. The guest shares personal experiences of trying motion design and font creation, showcasing how learning new skills can lead to growth and relevancy in the creative field.
Balancing Portfolio Building and Creative Exploration
The discussion delves into the challenge of building a portfolio without existing clients and the balance between practical application and personal creativity. The speakers talk about creating art that resonates with them as a way to attract similar work and the importance of differentiating between school projects and personal projects. They encourage exploring new ventures while ensuring relevance and meaningful engagement in creative pursuits.
This week we chat with Amy Hood of Hoodzpah Design (@hoodzpahdesign) who not only runs an absolutely killer design studio but also literally WROTE THE BOOK on being a freelance creative. We talk California, starting your own studio, oversharing on the internet, does fast food make you live longer, adding secrets to your work TikTok jail, being a twin, running a business with a twin, going to school or teaching yourself, surrounding yourself with good people, landing your first client, the project that launches you, writing a book, sharing knowledge, helping within your capacity, abandoning Twitter, service industry jobs as a kid, and a whole lot more!
As always, our theme music is brought to you by the great @computrnerd.
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