E122: Global Ambitions: Serie A’s Strategy for Middle Eastern Fans w/ Michele Ciccarese

This week we welcome Michele Ciccarese, Commercial & Marketing Director at Serie A, to explore how the league is growing its fan base in the Middle East.

From the Super Cup in Saudi Arabia to leveraging Italian culture as a branding asset, this episode is packed with insights into Serie A’s global strategy.

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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