If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.

Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators.

If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

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Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

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Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

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🎥Checkout Brians Content Agency

https://www.nibble.studio

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CHAPTERS:

00:00 Back in the Studio: What’s going on today?

03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy

06:23 Using an Event to Execute a Brand Campaign

07:10 TYR: How To Success in Crossfit Brand Campaign

08:50 Speed is Everything: Why Brands Must Move Faster

09:50 Getting Hooks From Interviews To Create Content

11:50 Quick Advise for All Marketers

12:23 Editing on the Fly – The Key to Viral Event Content

15:31 Recap: Keys to Crushing It with Your Event Content

18:13 Storytelling vs. Static Content – Why It Matters

20:13 Why Brands Should Use Events to Communicate

22:00 Thoughts on House Music & DJs (This Might Be Controversial)

24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign

27:35 Making Crossfit Cool & Professional

29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game?

33:18 Is All Media Content Somehow Stolen from Another?

35:38 The Challenges of Running an Agency

40:10 Dealing with Marketers’ Frustration: The Content Flywheel

43:45 Hacks to Perform on Instagram in 2025

46:25 Alex and Brian's Experience as Content Creators

S3 - EP4: The Future of the State (with James Plunkett)