Episode 244: Jeff Coyle - Co-Founder & Chief Strategy Officer, MarketMuse

At this point, it’s assumed that companies have a content strategy pulled together for their marketing plan. However, even though content marketing is not a new concept, it is still really difficult to get it right. The challenge is on multiple levels. You need to consistently write content that is meaningful and not loaded with keywords and links that add no value to the article. Search engines are too sophisticated now and they will sniff that out. But, when it is done right… it can be magic, especially if you end up ranking as the authority for keywords that will help drive business to your website. Jeff saw this problem firsthand and it was a meeting with his future co-founder, Aki Balogh, where he saw the opportunity for a automated solution that bridges the gap between SEO and content marketing. Fast forward to today… MarketMuse is an AI driven platform that enables companies to create predictably better content at scale that increases traffic and engagement, improves productivity, and drives revenue. In this episode of our podcast, we cover: * The current state of content marketing and the latest on SEO best practices. * Jeff’s background growing up and his professional experience at KnowledgeStorm and TechTarget. * All the details on MarketMuse and how the company’s platform works. * His experience as a Co-Founder of Silver Bluff Brewing Company and the similarities of being a tech entrepreneur. * And so much more. If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.