Transforming Qualitative Data Analysis with Dovetail's Benjamin Humphrey

Today on Blindspots by DoubleCheck, Ryan sits down with Benjamin Humphrey to discuss how his platform, Dovetail, is revolutionizing the research field by giving users analytical superpowers and allowing them to embrace a whole new way of analyzing and consuming qualitative data to gain insights. Benjamin, Co-founder and CEO, dives right into how Dovetail began, including why they pivoted to what their platform is today and a look into how they will continue changing the research field and what can be accomplished with qualitative data. Listen now, and you'll learn how Dovetail can give you in-the-moment access to relevant research creating a ripple effect of positive change across your organization.

Key Takeaways:

✔️ 05:06 - 06:59 How Dovetail Learned From Their Customers To Become What They Are Today

📈 08:52 - 10:32 Dovetail Use Cases

👏 10:44 - 12:32 Centralising Your data in One Place To Understand The Story Your Data Tells

💥 13:06 - 15:44 Getting Accurate Insights With Text Tagging Powered By The Human Touch

⭐️ 16:44 - 17:50 How Video Capability Will Bring Your Research To The Next Level

📣 17:51 - 18:37 The Future Of Research Consumption

💸 18:59 - 24:00 How Dovetail Reduced Its Churn Rate By Tackling A Pricing Problem

🔮 24:46 - 26:53 A View Into Dovetail's Roadmap For 2022-2023