The Daily Ketchup

🇸🇬 x 60 + why should i care = ??????? 🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬 hehe ndp60 xD

Aug 7, 2025
Boo Junfeng, an acclaimed filmmaker and three-time NDP creative director, shares his insights on directing Singapore's National Day Parade for its 60th anniversary. He discusses the emotional weight of storytelling for 6 million people and the challenges of adapting creativity during the COVID era. Boo reflects on his journey from film student to Cannes Critics’ Week, highlighting the significance of community and innovation in his work. Personal anecdotes about the camaraderie and pressures of national celebrations bring a touch of humor and heart to the conversation.
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ANECDOTE

Boo Junfeng's NDP Journey Start

  • Boo Junfeng's journey with NDP began as a volunteer crew member while in film school.
  • This early exposure ultimately led to his role as creative director, blending filmmaking with live national celebration.
INSIGHT

Film Central to NDP Evolution

  • Boo Junfeng emphasizes that multimedia and film have become critical elements of the NDP.
  • This importance likely led to a filmmaker like him being chosen as creative director.
ADVICE

Creative Director Watches From Audience

  • As creative director, Boo Junfeng labels himself more as an observer than a director during the parade.
  • He watches from the audience and notes issues instead of giving live commands.
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