Business Without Bullsh-t Jonathan MacDonald on Crafting a New Narrative in Big Tech Business
EP 254 - Jonathan is the Founder of SELF, a hyper-personal AI-powered assistant that learns your personal preferences and simplifies your life.
We talk about his concerns around the rise of AI, why there is a need for an ethical alternative and how having a more moral approach to business makes it harder to raise investment.
Jonathan also explains why he thinks tech platforms who don't prioritise human rights over profit qualifies for the big bin of bullshit.
Chapters:
00:00 Welcome to BWB
00:27 Meet Jonathan McDonald
01:08 Existential Threat of AI
01:55 Ethics of AI
03:48 Need for Ethical Guidelines in AI
05:32 Risks of AI in Military and Political Decisions
05:57 Dystopian Future of AI
10:42 Role of AI in Personal Life
10:54 Introducing 'Self': An Ethical AI Assistant
15:00 Business Model of 'Self'
18:53 Importance of Ethical Principles in Tech
21:01 Creeping Overton Window and Ethics
21:56 Dangers of Normalising Outrageous T&Cs
22:24 Genie's Out of the Bottle
22:48 The Struggle to Change: Why Don't We Stop?
23:06 Normalisation of Surrendering Personal Data
23:16 Vision for a New Social Network
23:48 Trust in Government and Privacy Concerns
24:16 Personal Experience with Stop and Search
25:25 Role of Self in Upholding Society and Safety
25:41 Mission of Self
26:04 Importance of Showing an Alternative
27:59 Bullshit in the Tech Industry
28:22 Struggle of Raising Funds for Ethical Tech
29:05 Ineffectiveness of Advertising
33:09 Role of Self in Career Advice and Personal Shopping
37:55 The Ultimate Value Proposition of Self
42:03 Investment Opportunity in Self
Jonathan's recommendations
Making Sense with Sam Harris (podcast)
Man's Search For Meaning - Viktor E. Frankl (book)
Rise Of Advanced Thought - Jonathan MacDonald (book)
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