Larry Baer, San Francisco Giants CEO: Betting Big on the City

Is the future of San Francisco on the line right now? Since COVID hit, San Francisco has repeatedly made headlines across the world for the challenges the city faces. The pandemic, remote work, downtown retail woes and the perception of rising crime have all contributed to a “doom loop” narrative. In response, city boosters have acknowledged our city’s “boom and bust” cycles and looked forward to the city rising again.

Join Larry Baer, president and CEO of the San Francisco Giants, in conversation with NBC Bay Area’s Raj Mathai to explore how San Francisco’s business community is responding and how they propose to ensure the city’s best days are still ahead. As co-chair of Advance SF, Baer spearheads a group of business leaders born, raised and living in San Francisco, just like him, who are betting big on the city’s future.

From his work in the 1990s to keep the Giants in San Francisco to the Giants current role investing in and building Mission Rock, a new mixed-used neighborhood next to Oracle Park, Baer has been at the nexus of sports, business and innovation in the city for decades. And, of course, he will look ahead to the 2024 MLB season as it gets underway and we ask: Should we be betting big on the Giants?

A fourth-generation San Franciscan, Baer has gained a national reputation as one of professional sports visionaries leading the San Francisco Giants. Baer joined the team in 1992 as the executive vice president after he and Peter Magowan led the effort to assemble a new ownership group that kept the Giants in the city. A limited partner and board member of the ownership group, Baer was named CEO on January 1, 2012. In his first year as president and CEO, the Giants won their second World Series Championship in three years. In 2014, the Giants won their third World Series title in five years. Baer is responsible for the overall day-to-day operations of the organization and serves as a key strategist and negotiator of the club’s major transactions.

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