Joshua Benadiva hosts Itzik Cohen, Co-Founder and CEO of PayZen, a patient financing platform for healthcare. PayZen helps hospitals, health systems, and physicians groups of all sizes to offer affordable payment plans to their patients, while funding providers up-front for all billings regardless of a patient’s credit score. PayZen was founded in 2021 by Itzik and his co-founders to fight the healthcare affordability crisis. In this episode you will hear about: - Itzik’s journey from being a serial entrepreneur and a tech veteran in lending, healthcare lending, and debt settlement to founding PayZen - The intersection of healthcare and fintech, and the challenges and opportunities in this space - PayZen’s unique approach to payments in the healthcare space, and how it leverages data and AI to create individualized patient payment plans that families can afford - The vision and mission of PayZen, and how it aims to make healthcare accessible and affordable for everyone About PayZen: PayZen is a global technology company building the best way to pay for healthcare. PayZen delivers better financial outcomes for patients and providers from day one. Its platform leapfrogs traditional patient financing results, is quick to implement, and integrates well with existing revenue cycle and engagement solutions. PayZen is headquartered in San Francisco, CA. About Itzik Cohen: Itzik Cohen is the president and CEO of PayZen. He is a serial entrepreneur and a tech veteran with experience in lending, healthcare lending, and debt settlement. He co-founded PayZen with Tobias Mezger, and Ariel Rosenthal in 2021 to fight the healthcare affordability crisis. For more FinTech insights, follow us on WFT Medium: medium.com/wharton-fintech WFT Twitter: twitter.com/whartonfintech WFT Instagram: instagram.com/whartonfintech Josh’s Twitter: @josh_benadiva Josh’s LinkedIn: https://www.linkedin.com/in/jbenadiva/