How can marketing teams improve their efficiency and organization?

In this episode of the Marketing Millennials Podcast, Kayla Sadwick, Program Manager at SaaS unicorn company, GoGuardian, shares her insights on project management and its importance in marketing organizations. She discusses the best project management structures and formats that make teams more efficient, the role of a program manager in unlocking a team's full potential, and the significance of prioritization and focus in marketing.

Kayla also addresses the stigma around working with project managers and offers advice on how leaders and project managers can establish a positive working relationship.