Disruptive Influence with Jeff Abracen
Episode 16: "Podcasting with Purpose" with Ben Albert
Nov 11, 2024
Ben Albert, founder of Real Business Connections and Balbert Marketing, shares his journey from accidental entrepreneur to podcasting expert. He highlights the importance of building authentic relationships and the role of gratitude in business. Ben dives into the art of engaging storytelling, the strategies for monetizing podcasts beyond sponsorships, and emphasizes consistency in creating valuable content. He also discusses how flexibility and vision can elevate a podcast's impact, turning local connections into a global reach.
47:23
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Quick takeaways
- Creators should establish a business model alongside their podcasting efforts to diversify income streams and foster long-term success.
- Authenticity and a genuine approach to relationships enhance both guest interactions and listener engagement, resulting in higher quality discussions.
Deep dives
Monetizing Your Passion
A key insight is the necessity for creators to have a business model that supports their passion for content creation. Many aspiring full-time creators struggle with the fact that their audience may not be willing to fund them solely through content consumption. By establishing a service-based business or offering products like courses or books, creators can use their podcasts to build the relationships necessary for long-term success. This strategy not only diversifies income streams but also provides a foundation from which creators can grow their brands.
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