Dive Club 🤿 From Uber to Apple to new design founder 💡
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Aug 6, 2025 Adam Noffsinger, a design founder of Alma and former senior designer at Uber, Apple, and more, discusses his journey from corporate life to building a startup. He shares valuable insights on the challenges of starting from scratch and the creative freedom it brings. The conversation dives into the iterative process of crafting a visual identity for Alma and enhancing user engagement through thoughtful design. Noffsinger also highlights the evolving role of collaboration tools in modern design, making it easier to navigate the fast-paced tech landscape.
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Big Company to Startup Shift
- Adam Noffsinger shares his experience moving from big company design roles to founding his own startup, Alma.
- He highlights the contrast in scope and ownership between the two settings.
Use a Design Rubric
- Design many screens and expect to hate most of them.
- Keep the one screen that feels right as your design rubric for consistent quality.
User Competition Drives Design
- Adam describes creating a sharable AlmaScore feature inspired by fitness apps like Strava.
- Users grew competitive, pushing design and feature innovation.