The World Coffee Championships recently unveiled their new sponsors, with Ceado now being the grinder sponsor for the barista category and Option O for brewers cup.
Coffee competitions have always been costly, but this year they're going to a new level and the frequency at which the sponsors change make it hard for would be competitors to budget accordingly.
Perhaps the most shocking change is that for the Brewers Cup competitors will now be required to use the same grinder for compulsory and open service which is a massive change that has already upset many competitors.
Plus, Kirk apologises to Ceado for singling them out in a previous post.
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The Coffee Show with Kirk Pearson