On today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED, a software platform that combines different data to provide holistic views and insights to businesses.

When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasingly popular. His ability to see the opportunity and ride the waves of the eCommerce space made him a pioneer in this space.

Michael shares his insights about the eCommerce space being customer-centric. It is the secret to most successful businesses and brands in the eCommerce space. Also, according to him, a company should be able to bridge data with creatives as it will provide the best assistance when it comes to the decision-making part of its operations.

It’s a brilliant episode as you’ll hear Kunle and Michael talk more about customer value, customer base growth and health, the combination of data and creatives, and views on the digital marketing space.

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