a16z Podcast

The Present Future of Audio: Talk, Music, Video, Interactivity

Oct 14, 2020
Gustav Söderström, Spotify's Chief R&D officer, dives into the future of audio, exploring how the blending of music and talk can enhance user engagement. He discusses the challenges of audio recommendations and interactivity across platforms like TikTok and Spotify. The conversation highlights advancements in technology that create personalized audio experiences, the importance of super fans in monetization, and innovative ways to merge music and podcasting for richer listener interactions. It's a fascinating look at how audio is evolving in a digital age!
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INSIGHT

Audio's Unsolved Problems

  • Audio discovery and search remain difficult, hindering user and creator interaction.
  • Creators rely on outdated monetization models, especially long-tail creators.
INSIGHT

Podcasting's Growth and Gap

  • Podcasting has seen more listening and content investment, but consumer experience lacks.
  • Audio monetization and interactivity lag behind video.
INSIGHT

Higher Stakes in Audio

  • Audio requires higher stakes compared to video due to not having the visual element to cover gaps of silence.
  • A short silence is less tolerated in audio than in video.
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