How Courtney Tarrant Built a Profitable Agency Breaking All the Rules

In this engaging episode, we sit down with Courtney Tarrant, the COO and owner of The Ad Girls, a female-focused Facebook and Instagram advertising agency. Courtney shares her journey of building a thriving business that has generated over $40 million in revenue for clients through a unique messaging-first methodology.   We dive deep into her focus on maintaining consistent profitability with 35-40 percent margins and explore how her non-traditional approach has set her agency apart in the industry. Courtney also discusses her recent business acquisition, emphasizing the importance of trust, values alignment, and strategic integration. Additionally, she reveals key metrics to track for agency success and offers listeners a valuable revenue calculator tool.   This episode is packed with actionable insights for entrepreneurs looking to create sustainable and scalable business models. Tune in and learn how to put more money in the hands of more women!   What You'll hear in this episode: [1:05] Courtney's Background and Business Philosophy [3:40] Results-Only Work Environment [11:20] Profit-First Approach [19:45] Intuition and Customer Experience [21:40] The Importance of Retention [24:55] Trust and Client Relationships [27:25] Proactive Business Strategies [29:15] Business Acquisition Story [31:50] Scaling and Supporting Women Entrepreneurs [37:15] Financial Discipline and Profitability   If you like this episode, check out: How Katie Savarise Built a Culture, Not Just a Brand Mapping Your Own Journey to Financial Freedom with Justin Buonomo Using a Simple Approach to Building Wealth with Tess Waresmith   Connect with Courtney on IG https://www.instagram.com/courtney.tarrant/   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.