In this episode of Sunny Side Up, host Chris Moody talks with Neil Dowling, the chief marketing officer for Rightpoint, about go-to-market strategies for the future. Neil discusses the challenges facing marketers in the current climate, including the need to do more with less and the importance of articulating the value of marketing. He also highlights the opportunities that marketers have to demonstrate the value of their work and the potential for marketers to expand into new areas, such as talent acquisition. Overall, Neil emphasizes the need for marketers to come together to defend the value of their work in the face of increased scrutiny.
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