The Future Belongs to Creators Using Twitter to Grow an Audience
Twitter is a place where you can meet really interesting people and is a great channel for sharing original content and ideas. It’s a platform where people are highly engaged and where conversations can evolve rapidly.
We firmly believe that you should choose an appropriate channel outside of email to build your audience. Though the platform may change depending on the type of content you’re creating, we find that Twitter is the best for our audience and business.
Though Twitter does have downsides, such as a significant amount of trolls and fully public conversations, you can make up for some of the downsides by being intentional about the people you follow and engage with.
In today’s episode, we talk about why we like using Twitter, how we use Twitter to expand our audience, and things you can do to use the platform effectively. We also talk about whether or not Twitter is still relevant among all of the other options available.
Main Takeaways
- You should pick at least one channel outside of email to help connect with and grow your audience. The platform you choose depends on your business and the type of content you produce.
- Starting with Twitter allows you to see if an idea resonates with your audience in an outline format before spending the time and energy to create something more robust.
- Replying to people who have very large followings can bring visibility to your account and increase your followers. Especially when you can respond quickly and thoughtfully.
- People follow faces, not logos. Be yourself and share what you’re interested in.
Creators of the Day
Resources of the Day
Thought of the Day
Links
- Goats on the Roof
- Naval Ravikant on Twitter
- AJ (founder of Carrd) on Twitter
- James Clear on Twitter
- David Perell on Twitter
- Alexis Gay on Twitter
- Cassidy Williams on Twitter
- Steve Schoger on Twitter
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