ICYMI x NP: How Kate Middleton's Disappearance Redefined Monoculture

This week, we got TWO episodes coming at you - one today and one on Saturday. Both are a collaboration with the incredible team at the Slate Podcast ICYMI.

In today's episode, the first of our collaboration, Mike guests on ICYMI, where they break down one of 2024’s biggest internet stories and ask: what's the recipe for a rare monocultural event?

It's been more than a month since Kate Middleton announced she'd started preventative chemotherapy treatments following a cancer diagnosis. Which means it's also been just over a month since conspiracy theories about the princess ran rampant across the internet. As an increasingly algorithmic internet silos us further into our own little content niches, all-consuming events like Kate Middleton's disappearance are fewer and far between. So what does it take, in 2024, to capture the internet's attention and create these rare monocultural moments?

ICYMI is produced by Se'era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.

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