And She Spoke: Women. Money. Power. Top Online Business Trends In 2022
Running an online business can be draining.
Especially in a global pandemic.
If you spent most of last year glued to the screen, working 13 hours a day, and wading through digital noise, you aren’t the only one.
2020 and 2021 were not kind to entrepreneurs.
But with a new year comes a fresh perspective.
And one big trend that we stand behind for 2022 is digital minimalism.
Digital minimalism means taking the time to look at how you’re running your business and think, “How can I best deliver to my clients/students?”
The “best” could look like rethinking your offers and seeing if they make sense in the context of your current clientele, clocking how much time you’re spending in front of a screen (and minimizing it), or simply ensuring that you’re making your processes cleaner, simpler, and more accessible for both you and your clients.
As female creators, our instinct is to add as much value as we can, create more and put as much out to the world as possible.
But today, the narrative is different.
Audiences now are all about quality over quantity.
And scaling back your digital elbow grease is one of the easiest ways to execute top-quality services daily!
So, if you want to hear our in-depth takes on the trend (and how you can apply it to your own business), as well as our input on several huge 2022 business trends, this episode is for you!
This is what we’re jumping into for this one:
- 4 Marvelous-approved trends that’ll make you rethink how you see your online business in 2022
- The big content shift: working on creating better, not “more”
- What the online teaching model is evolving into
- The wonders that effective advertising + your organic content strategy can create
- SLOs and how they can essentially save your ad cost
- The audio trend (and why it’s not going anywhere)
- Exploring the metaverse and Web 3.0
- The great rise of the Female Creator Economy
We’re looking at a big year for online businesses (especially the creator economy) and we can’t wait to learn more and explore as we go.
If you’re interested in shaking things up in your own workflows and trying something new and different this year, this is the perfect episode to get started!
RESOURCES
This Week’s Joy:
Jenni’s still enjoying her soothing matcha tea from a lovely Brooklyn-based brand called Kettl (all 4 pounds of it, believe it or not!)
This Week’s Hustle:
And Sandy’s current hustle is her beautiful, brand new Stendig Calendar by Massimo Villegni! She loves the classic monochromatic palette and how the dates always keep her on track.
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.