CHURN FM
E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell
Mar 21, 2025
40:32
Today on the show, we have Lucas Lovell, VP of Product at Paddle, a comprehensive payments and billing platform that helps businesses streamline transactions, reduce churn, and scale globally.
In this episode, Lucas shares his insights on the critical role payments play in churn reduction and strategies like smart payment retries, network tokenization, and local payment methods to maximize revenue.
We also dive into retention tactics and Lucas’ perspective on the evolving payments landscape and how AI and automation are shaping the future of subscription businesses.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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