How can B2B tech companies band together to develop creative marketing strategies for disruptive products?
On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard.
James has plenty of experience marketing disruptive products, and knows how to use partner marketing to boost the growth of a B2B tech company.
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And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS