Yaqeen Podcast What’s Your Personal Brand? | Lecture by Dr. Omar Suleiman
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Jan 9, 2026 
In this engaging lecture, Dr. Omar Suleiman, an esteemed Islamic scholar, dives into the essence of personal branding and inner transformation. He emphasizes how private acts of worship shape our public identity, reflecting on the profound Quranic concept of 'sibgha.' Dr. Suleiman contrasts genuine character with superficial labels, urging listeners to embody the values of trust and integrity like the Prophet. He also draws inspiration from Gaza's resilience, advocating for spiritual commitment amidst adversity and encouraging transformative action in support of those suffering.
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Private Conversion, Public Impulse
- Dr. Omar Suleiman recounts a famous athlete taking shahada privately over Zoom and then impulsively tattooing 'Allah' on his chest the next day.
- The story illustrates zeal and the difference between inner transformation and showy external expressions.
Sibghah: Inner Dye That Manifests Outwardly
- Sibghah (صِبْغَة) is a dye-like inner transformation that changes the garment from within and then shows outwardly.
- Emphasizing external labels without inner change is criticized in the Quran and by scholars.
From Tribe To Value-Based Brand
- Islam replaced tribal identity with value-based brands like Muhajireen and Ansar that reflect sacrifice and help.
- These brands were earned by consistent inward qualities that produced public behaviors and social cohesion.