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The Hustle Daily Show
Taylor Lorenz is Extremely Online
Mar 10, 2024
Taylor Lorenz discusses her new book 'Extremely Online', the influencer economy, interview with @LibsofTikTok, and the impact of media creation on us. The podcast explores the evolution of social media, AI in influencer marketing, brands on TikTok, and the transition of brand personalities online.
29:15
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Quick takeaways
- The book 'Extremely Online' delves into influencer history, AI impact, and social media dynamics.
- Video content reshapes influencer authenticity and quality standards, demanding a more genuine approach.
Deep dives
Taylor Larens on Writing 'Extremely Online' and the Evolution of Online Influencers
Taylor Larens discusses her book 'Extremely Online,' exploring the history of influencers from the MySpace era to present times. Larens recounts being triggered to write the book during the 2020 lockdown era due to the growing interest in online culture and misinformation. She highlights the shift in social media dynamics and the rise of platforms like TikTok, emphasizing the need to document the history of the content creator industry beyond specific platforms. Larens delves into the changing landscape of social media post-2020 and the impact of AI integration and the misconception of AI-generated influencer models.
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Discover
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