Episode 95: From Lead to Lifetime with Sarah Denham

In this special Thanksgiving edition of For The Record, we're giving thanks for the transformative power of smart marketing—and for our guest, Sarah Denham, Director of LeadAR. As LeadAR celebrates its one-year anniversary, Sarah shares invaluable insights on how practices can revolutionize their approach to lead management and Patient relationships with the help of a powerful CRM.

Why This Episode Matters

Sarah and host Dr. Tiphany Hall dive deep into why managing existing leads is more crucial than generating new ones. As Sarah emphasizes: "If you're not managing your leads, you're not growing." This conversation offers a blueprint for turning existing inquiries into lifelong Patients—and marketing dollars into exponential growth.

Key Insights & Strategies:

1. The Truth About Lead Generation

• Why generating new leads isn't always the answer
• How to leverage your existing Patient database effectively
• Converting interest into action through smart automation
• Why speed-to-lead is crucial for conversion success

2. Smart Communication Strategy

• Open rates with SMS vs. Email
• Creating non-transactional Patient touchpoints
• Building trust through consistent, personalized communication
• Using AI to maintain 24/7 Patient engagement

3. Automation That Builds Trust

• Post-treatment follow-up workflows
• Educational content delivery systems
• Treatment journey mapping and Patient scoring
• Converting single-service clients into comprehensive care Patients

4. Team Management & Accountability

• Tracking performance through CRM metrics
• Managing team communications effectively
• Protecting Patient information during staff transitions
• Creating efficient task management systems

5. AI Integration & Innovation

• Automated response systems for common inquiries
• Review management across platforms
• Chat widgets for instant Patient engagement
• Balancing automation with personal touch

The Bottom Line

Whether you're running a solo practice or managing multiple locations, this episode provides a roadmap for transforming your marketing approach. By focusing on lead management rather than lead generation, practices can build stronger Patient relationships, improve conversion rates, and maximize their marketing ROI.

Use code FORTHERECORD through 12/2/2024 to save 100% on LeadAR’s setup fee! Learn more at www.myLeadAR.com or on Instagram at @AestheticRecord. Follow Sarah on IG at @Sarah_Denham