EP 171 - Kasia Leyden - VP of Marketing for PayPal International - Taking That Burden Away from Them

In the context of PayPal launching the results of a 2021 survey of 210 online small and medium-sized businesses (SMBs) in Singapore, to learn about their experience and how they survived and thrived through the pandemic, Asia Tech Podcast had a super conversation with Kasia Leyden, the VP of Marketing for PayPal International.  Kasia covered a lot of ground and gave her insights on the results of this survey.

We also discussed:

• Kasia being a true global citizen and how it has made her more resilient and empathetic
• Growing up all over the world was great 'training' for her current role
• The trend of digital transformation reaching SMBs in Singapore and around the region
• Not just in the B2C space but in the B2B space as well
• Social media and social selling as the focus and entry point for going online for SMBs
• The importance of 'brand' as a connection to customers
• Market expansion and cross-border trade
• How increased payment options build trust and enhance conversions

Other titles we considered for this episode:

1. A Very Specific Market-level Nuance
2. The World Has Gone Online
3. Meet the Customer Where They Are
4. Is That Your Primary Channel?
5. It’s Not Just about a Storefront
6. Dynamic, Intimate and Connected
7. A Beacon of Trust
8. I Have an Instant Global Business
9. Feeling Really Optimistic and Excited