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Another Podcast

The magic customer

Oct 15, 2023
In this podcast, Leonard Brody discusses building brands and consumer products in a world of infinite choice and media, and how celebrity plays a role. They explore the integration of Caravan and CIA, the rise of celebrity-led brands, and the potential of blockchain for fan engagement. Additionally, they explore the future of consumer loyalty and how brands can effectively engage their audience through tools like generative AI and gamification.
58:54

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Quick takeaways

  • Celebrities are now actively involved in owning, co-founding, or investing in companies, and the success of these ventures depends on authenticity and a genuine connection between the celebrity and their audience.
  • Blockchain technology has the potential to transform fan engagement in sports, allowing for deeper connections, direct participation in decision-making, and the creation of structured loyalty plans.

Deep dives

Tech industry changes the playing field for various industries

The tech industry has revolutionized different sectors, such as Hollywood and streaming. While the tech industry itself may not directly participate in these transformations, it significantly impacts the way these industries operate. For instance, Netflix is considered a participant in the TV industry, leading to questions about rights, production, and payment for content creators. Similarly, the digital age has transformed branding, retail, and consumer goods, requiring new approaches to brand building. Caravan is addressing these shifts by co-founding celebrity-led companies and providing the infrastructure and expertise to scale these ventures.

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