Episode 29 - Joe Murad, President & CEO at Vida Health

On Episode 29 of the Digital Health Heavyweights Podcast, Norm interviews Joe Murad, CEO of Vida Health. Joe discusses his journey in digital health, focusing on business flexibility and lessons from health benefits ventures. He emphasizes Vida's impact in virtual cardio metabolic care, detailing the integrated care model, personalized coaching, and data-driven clinical outcomes. Joe shares insights on leadership, GLP-1 drugs, Vida's integration with PBMs, and keys to commercial success in healthcare. Predictions for the future include increased transparency, value-based care, and integrated service delivery. Joe also shares personal wellness practices and a preview of his upcoming GLP-1 drugs panel discussion.

Our Takeaways from this episode 👇🏼
💡 Focus and flexibility are important in business, allowing for adaptation and seizing opportunities.
💡 Building a sustainable business with differentiated capabilities is key to success in the healthcare industry.
💡 Precision pharmacy and following recommended clinical pathways can greatly improve health outcomes.
💡 When fundraising, it is important to have a solid plan and demonstrate how the capital will lead to cashflow break even. 
💡 Integrated care delivery models that combine personalized coaching and data are crucial for achieving clinical outcomes.
💡 Companies in the healthcare space should prioritize team building and foster a culture of excellence.
💡 A balanced approach that combines behavioral change and medication is necessary for effective obesity management.
💡 Integration with PBMs can streamline the prior authorization process and improve the member experience.
💡 The future of healthcare will involve increased transparency, value-based care models, and integrated service delivery.

Timestamps:
00:00 Introduction and Background
01:28 Transition into Healthcare
04:43 Balancing Focus and Flexibility in Business
07:36 Transitioning to a Larger Entity
08:07 Impact of Extend Health on Health Benefits
09:15 Improving the Quality of Life for Retirees
10:08 Joining PocketDoc as President and CEO
11:01 PocketDoc's Approach and Value in the Market
12:07 Focusing on Pragmatic Components of Service Delivery
14:03 Lessons Learned from Acquisitions
15:31 Disrupting the Pharmacy Benefit Management Space
18:04 WithMe's Approach and Impact in the Market
19:44 The Importance of Precision Pharmacy
21:24 Fundraising Tips for Founders
22:47 Joining Vida as CEO
23:39 Vida's Mission and Impact
24:03 Integrated Care Delivery Model
25:08 Opportunity and Momentum at Vida
27:05 Leadership Philosophy
28:25 Fostering a Culture of Excellence
29:39 GLP-1 Drugs and Obesity Management
31:19 Unintended Consequences of Overprescribing GLP-1 Drugs
32:14 Integration with PBMs for Prior Authorization
33:15 Member Experience at VIDA
34:14 Sales and Leading a Company
35:22 Commercial Success in the Healthcare Space
36:21 Predictions for the Future of Healthcare
41:24 Personal Wellness and Stress Management
43:31 Healthy Recipes and Balanced Eating
45:01 Panel Discussion on GLP-1 Drugs

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