The Impulso Podcast E109: Beauty, Curling Irons & 11M Influencers: Inside TikTok Shop’s US Boom
The United States was TikTok Shop’s biggest market in 2024 - with a GMV of US$9 billion!
In this episode, we unpack how the 400k stores and 11 million influencers are driving TikTok Shop (and video commerce – contributing to 58% of GMV) in the U.S., featuring insights from our “TikTok Shop in the U.S. 2024” report.
Tune in as we explore why beauty products dominate video commerce sales (not just in the U.S. but globally), the cultural and logistical hurdles why live commerce thrives in China but struggles in the US, and what TikTok’s uncertain future could mean for the development of live commerce in the US.
Chapters:
00:05:16: Unpacking TikTok Shop's Revenue Streams
00:10:00: Influencers as The Powerhouse Behind TikTok Sales
00:15:00: The Potential of Live Commerce in the U.S.?
00:17:21: Beauty as the Top Category of TikTok Shop
00:21:13: TikTok Shop's Potential Impact on U.S. Live Commerce
Featured materials: