The Hustle Daily Show Why Starbucks is still struggling after a year with its new CEO
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Sep 10, 2025 Starbucks still grapples with declining sales despite a year of changes by its new CEO. The company's efforts to revive the 'third place' experience are hampered by understaffing and operational issues. Analysts raise concerns about outdated strategies in a competitive market. Meanwhile, OpenAI ventures into Hollywood and StubHub is eyeing an IPO. Tune in for insights on these intriguing developments and the challenges facing a beloved brand.
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Miracle CEO, Modest Results
- Brian Niccol's first year didn't deliver expected results as stock fell and same-store sales declined.
- Turnarounds at huge companies can take far longer than investors expect.
Back To Starbucks: Big Plan, Mixed Aims
- Niccol launched the "Back to Starbucks" plan to restore the third-place vibe with menu cuts and service targets.
- The plan mixed nostalgic fixes with operational goals like four-minute waits and 30% menu cuts.
Cup Writing And Dress Codes Spark Walkouts
- Reintroducing cup-writing added stress for overworked baristas and sparked pushback.
- Dress-code mandates and remote-work rules further triggered employee walkouts and strikes.