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Creators facing backlash for asking audience to pay for content, impact of ad market changes on revenue, transition from free to paid content on YouTube, challenges of balancing quality with practicality in creator space
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- Creators must balance quality production desires with audience expectations of free content in the creator economy.
- Embracing niche audiences and diversifying revenue streams beyond advertising are crucial in sustaining a media business.
Deep dives
Watcher's Transition to Paywall Model and Audience Backlash
Watcher creators, Stephen, Ryan, and Shane, left BuzzFeed to start their YouTube channel Watcher with high-quality TV-style shows. They announced putting content behind a paywall at $5.99 a month due to struggling with ad market changes. This move upset their audience, who found it insensitive and greedy. The creators quickly backtracked, offering content for free after facing backlash.
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Listen to the best highlights from the podcasts you love and dive into the full episode