Bloomberg Surveillance
Markets Await Inflation Data
May 13, 2024
Lori Calvasina, Chris Verrone, and Jason Rekate discuss market valuations, catch-up trade potential, global markets, tech companies' compensation shifts, and nuclear energy strategies. The podcast also touches on Costco shopping banter and upcoming economic events.
29:31
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Quick takeaways
- Brands are shifting to digital advertising on platforms like Google and TikTok to target diverse audiences.
- Increasing chicken sales are seen as an inflation indicator, with consumers favoring affordable options over higher-priced meat cuts.
Deep dives
Shift to Digital Advertising Platforms
Brands are shifting their advertising focus from traditional TV platforms to digital avenues like Google, meta, and TikTok to reach diverse audiences, particularly Gen Z and multicultural groups. For instance, Mondelēz promoted an Oreo cookie limited edition without any TV ad spend, focusing instead on platforms such as Instagram and TikTok.
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