Supercool The Billion-Mile Diesel Problem and the Business Model Fixing It
Forum Mobility is electrifying how America moves freight. Every year, more than 30,000 diesel 18-wheelers haul containers in and out of California’s ports, logging over a billion miles, generating enormous carbon emissions and polluting nearby communities.
Electric semis are powerful, quiet, and clean. But at $500,000 apiece with uncertain charging and maintenance, the math doesn’t work for the independent operators — often family-run businesses — who move most containers from port to warehouse, the first mile of logistics known as drayage. The technology is ready. The adoption is stuck.
In 2024, Forum Mobility opened the world’s largest port-based charging depot at Long Beach. But the company’s breakthrough isn’t hardware — it’s the model: EV Trucking as a Service. By bundling trucks and charging into a predictable monthly subscription, Forum Mobility makes running electric cheaper than diesel and removes the risk that has stalled adoption.
Founder and CEO Matt Leducq saw the same shift in solar, where he built his career and where financing innovation became the key to unlocking market adoption. Now he’s betting the same playbook can electrify freight.
Show Notes
Guest: Matt Leducq, Co-Founder & CEO
Company: Forum Mobility
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