Reimagining Retail: How Digital Grocery Buyers Discover New Products and How Creator-Led CPG Brands Succeed | Sep 20, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-reimagining-retail-how-digital-grocery-buyers-discover-new-products-how-creator-led-cpg

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