Marketing Over Coffee Marketing Podcast CRM Update with Mike Gerholdt!
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Dec 27, 2024 Mike Gerholdt, leader of the Salesforce Administrators Podcast, shares his extensive knowledge on CRM and the evolution of Salesforce administration. He discusses how admins have transitioned from mere system operators to key players in business operations. The conversation highlights the rise of AI, comparing predictive and generative models, and how tools like Wix Studio enhance productivity. Mike also reflects on podcasting's evolution, hinting at future trends, including video integration and the impact of AI on content creation.
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Podcast Evolution
- Mike Gerholdt's podcast journey began with the Button Click Admin Podcast, focused on Salesforce administration.
- It later evolved into the Salesforce Admins Podcast after he joined Salesforce.
Admins Empower Users
- Salesforce admins configure CRM systems without coding, making tech adoption easier.
- This empowers business users to manage complex systems without needing deep technical expertise.
Expanding Admin Role
- Salesforce admins are increasingly important as the platform expands.
- They interact with diverse departments, raising their profile within organizations.