Not Your Average Online Marketing Podcast cover image

Not Your Average Online Marketing Podcast

090. How Jena Generated $2.3 Million with 5-Day Challenges

Mar 13, 2025
39:36

In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business.

I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%.

  • Discover Jena's "micro-decision" approach that guides participants through daily steps to plan their private practice

  • Learn how Jena scaled from a team of 3 to 8 people while creating a rinse-and-repeat challenge system that runs quarterly

  • See exactly how she structures her Facebook groups, content delivery, and follow-up strategy

  • Find out why consistency and repetition (not perfection) were key to her $268K best launch

  • Hear why offering unexpected support (like 15-minute phone calls) converted 80% of fence-sitters into customers

If you've been on the fence about running challenges or wondering if they can work in specialized markets, this real-world success story will show you what's possible. 

Listen now to see exactly how a speech pathologist became a multi-million dollar challenge expert!

Links Mentioned:

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode