The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule

Welcome back to The Radcast! Today is Friday, June 23rd and we're in the third day of summer. We've got an exciting episode filled with the latest marketing and business news, including a funny Coors Light ad featuring football player Patrick Mahomes. They found a clever way to market their brand despite NFL rules about promoting beer. We also dive into some nostalgia marketing as brands like Wendy's and Goldfish remix old songs and tap into musicians to create brand-friendly jingles. It's a strategy to attract younger generations including millennials and Gen Z, as well as the upcoming Gen Alpha. So, if you're ready to learn how to apply these insights to your own business, tune in now!

• Small Talk
  • Titan submersible (01:00)
  • Coors Light and Patrick Mahomes promote Bear to dodge NFL rules (01:40)
    https://www.marketingdive.com/news/patrick-mahomes-bear-coors-light-NFL/653338/
  • Why brands like Wendy’s are remixing old songs into new jingles (04:01)
    https://www.marketingdive.com/news/brand-remix-remake-song-campaign-wendys-gen-z-millennial/653125/
• Radnews
  • Last week: Transformative Journey of a TV Personality Into A Real Estate Mogul with Tarek El Moussa (05:30)
     
• Sponsor
  • Vaycay: Premium Wellness Products Delivered Straight to You in the US (06:50)
  • Highlight CBD Roll On Product
  • www.RolloffthePain.com
     
• Social Media News
  • Instagram now finally allows users to download public Reels (09:20)
    https://techcrunch.com/2023/06/20/instagram-now-finally-allows-users-to-download-public-reels/
  • Pinterest doubles down on vertical video for seasonal ad strategy (10:37)
    https://www.marketingdive.com/news/pinterest-westbrook-media-video-ads-halloween-winter-2023/653003/
  • Airheads puts TikTok trend to the test with muscle-fueled Shake Factory (12:40)
    https://www.marketingdive.com/news/airheads-viral-tiktok-challenge-shake-factory/653070/
     
• Marketing News
  • Chips Ahoy! updates marketing recipe to stay relevant with Gen Z (15:05)
    https://www.marketingdive.com/news/chips-ahoy-new-marketing-strategy-relevant-gen-z/653078/
  • Vimeo intros a trio of AI-powered editing features (18:45)
    https://techcrunch.com/2023/06/19/vimeo-introduces-a-trio-of-ai-powered-editing-features/?cx_testId=6&cx_testVariant=cx_undefined&cx_artPos=2#cxrecs_s
  • Crayola extends content strategy to Pinterest, TikTok following strong YouTube results (20:22)
    https://www.marketingdive.com/news/crayola-thesoul-publishing-tiktok-pinterest-youtube-gen-alpha/652790/
  • Apple Podcasts gets upgraded search functionality (23:10)
    https://techcrunch.com/2023/06/20/apple-podcasts-gets-upgraded-search-functionality/
     
• Sponsor
  • Remember to www.Rolloffthepain.com

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