060 - Hannah Williamson on Reaching Gen Z with the Gospel

In this episode, Justin sits down with Hannah Williamson, a Christian YouTuber and preacher, to explore how to engage Gen Z through digital missions. They discuss Gen Z's digital upbringing, their status as the least religious generation, and how social media can be a powerful tool for spreading biblical truth. Hannah shares her personal journey, the challenges she’s faced, and her strategies for using social media effectively. Key topics include authenticity, local accountability, and adapting to social media trends. Tune in for practical advice and insightful conversation on reaching this unique generation. Episode Highlights: 00:00 – Introduction to Gen Z and Religion 00:41 – Meet Hannah Williamson: A YouTube Sensation 01:09 – Hannah's Journey to Faith and YouTube 04:05 – The Impact of Social Media on Gen Z 06:16 – Spiritual Warfare on the Internet 09:25 – Challenges and Strategies in Online Ministry 17:18 – The Importance of Accountability 20:43 – Engaging with the Public: On-the-Street Interviews 25:53 – Generational Excitement for Social Media 26:20 – The Power of Inclusive Content 27:25 – Encouraging Boldness in Faith 28:47 – Adapting to Social Media Trends 31:05 – Starting with What You Have 32:00 – Challenges of Being a Faith-Based Content Creator 40:50 – The Importance of Authenticity 45:00 – Final Encouragement and Wisdom