Market Research Drives College’s Transformation

Targeted marketing allows institutions to share their story with prospective students who would be a good fit. This increasingly is important as students are focused on social media instead of network television or billboards.

Focus on person-centered design and creating a holistic system. This enables institutions to create programs that students want and then develop an operational system that puts the students first and closes gaps between online, traditional undergraduate and graduate courses.

Be involved in workforce and development efforts in the region to align college programs, courses, and offerings to help students gain the skills needed to be employed in the region.