Lessons from Kristina Saffran, Equip Health, Delivering patient- and margin- first tech-enabled services model for eating disorders

This week, we’re super excited to chat with Kristina Saffran, CEO and Co-Founder of Equip Health, a leading virtual, evidence-based eating disorder treatment provider. Founded in 2019, Equip Health helps families recover from eating disorders at home. Equip provides virtual, evidence-based care provided by a dedicated five-person team that empowers families to help their loved one achieve lasting recovery. Kristina has dedicated her life to ensuring people have access to quality and affordable treatment. Before starting Equip, Kristina was CEO and Co-Founder of Project HEAL which she started at age 15. Project HEAL is a foundation that provides funding for eating disorder treatment grants to those without financial access and has a network of 100,000 people across 40 chapters worldwide.  She is a Mental Health Advisory Board Member at Verily Life Sciences and previously worked as a research coordinator at the Stanford University of Medicine after graduating from Harvard in Psychology.

In February 2022, Equip announced that they raised a $58 Million Series B Funding Round led by The Chernin Group, joined by Tiger Global, General Catalyst, Stripes Group and more, to scale access to their treatment.

In this episode, we talk about Kristina’s experience with eating disorders, her journey through nonprofits and academia to eventually founding Equip, and how she has scaled a tech-enabled services business profitably in all 50 states.