We all like buying new things; it’s human nature.
We know we shouldn’t spend frivolously — but we do anyway.
Why can’t saving money be as fun as spending it?
That’s the question that led Ben Soppitt, Founder and CEO at Unifimoney, to create a financial product that motivates people to save.
What we talked about:
- How young affluent professionals are being gouged by traditional banks
- Why poor financial habits are caused by lack of motivation, not lack of infrastructure
- How Unifimoney makes finance fun
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Banking on Digital Growth