Creator Economy Live
The Evolution of Content Marketing with Marissa Kraines
Feb 11, 2025
Marissa Kraines, a marketing executive with a rich background in the music industry and as former VP of Social & Content Marketing at Salesforce, shares her journey from music to marketing. She discusses the evolving social media landscape, highlighting Meta's new features for creators. Marissa emphasizes the importance of community-driven marketing and authentic relationships. The conversation also touches on innovative strategies in influencer marketing, the future of marketing leadership, and insights from an upcoming live event, bringing excitement for the creator economy.
51:02
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Marissa Kraines emphasizes the importance of genuine audience engagement over traditional metrics in influencer marketing for lasting success.
- The evolution of marketing highlights a shift towards community engagement and cultural understanding as essential skills for future leaders in the field.
Deep dives
From Music to Marketing
The guest's journey into marketing began in the music industry, where she worked with various bands and developed a passion for community-driven marketing. She engaged in experiential marketing and street team building, which deeply influenced her understanding of relationship-building with audiences. This experience laid the groundwork for her eventual transition to social media, where community engagement remains a primary focus. The connections formed in the music scene highlight how social media continues to serve as a platform for cultivating relationships with fans and followers.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
