The Evolution of Content Marketing with Marissa Kraines

Marissa Kraines, a marketing executive with a rich background in the music industry and as former VP of Social & Content Marketing at Salesforce, shares her journey from music to marketing. She discusses the evolving social media landscape, highlighting Meta's new features for creators. Marissa emphasizes the importance of community-driven marketing and authentic relationships. The conversation also touches on innovative strategies in influencer marketing, the future of marketing leadership, and insights from an upcoming live event, bringing excitement for the creator economy.