TubeTalk: Your YouTube How-To Guide Using YouTube Ads To Grow Your YouTube Channel
Mar 16, 2017
Jake Larson, a YouTube ambassador and founder of Video Power Marketing, shares invaluable insights into the world of YouTube ads. He reveals how targeted advertising can dramatically boost subscriber growth while highlighting the importance of crafting engaging and humorous ads. Larson discusses the costs associated with acquiring subscribers and how remarkable strategies, like remarketing, play a crucial role in building trust with potential viewers. Tune in to learn how to turn views into loyal subscribers!
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Early YouTube Ambassador Story
- Jake was flown to YouTube HQ as an early YouTube ambassador to test in-stream ads.
- He used those ads to reliably get views and convert some into sales, which led him to start Video Power Marketing.
Make Ads Specifically To Gain Subscribers
- Create a dedicated video ad whose explicit goal is to drive subscribers.
- Use Google AdWords to target specific audiences and measure cost per subscriber precisely.
Family Channel Ad Example
- Jake describes the family channel ad where he surprised viewers with faces close to camera and funny home clips.
- He ended the ad with a giant on-screen subscribe button and a direct invitation to join the family adventure.