#485: Behind-The-Scenes With Crime Junkie Podcast Host, Ashley Flowers

16 snips

Aug 3, 2022

Ashley Flowers, the host of the popular true crime podcast Crime Junkie and CEO of Audiochuck, shares her inspiring journey from a corporate job to podcasting success. She reveals how she balanced time management while launching her podcast and the innovative strategies behind its rapid growth. Ashley discusses the emotional challenges of writing her book, her tips for gripping storytelling, and the unique dynamics of collaborating with her co-host. Plus, she opens up about navigating parenthood while pursuing entrepreneurship.

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ANECDOTE

Ashley's Career Path

Ashley Flowers transitioned from genetics research to medical sales, then business development before podcasting.
She volunteered with Crime Stoppers, creating a popular true crime radio segment, which inspired Crime Junkie.

INSIGHT

Vision for a Network

Ashley Flowers always envisioned a podcast network, not just one show.
She intentionally designed Crime Junkie's format with her best friend, Brit, as co-host, representing the audience.

ADVICE

Podcast Growth Tips

Identify your target audience and their preferred platforms.
Promote your podcast through cross-promotion with other podcasts or relevant media outlets.

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What happens when you leave your 9 to 5, pursue your passion, and create one of the most downloaded podcasts in history

If you’ve ever listened to the podcast Crime Junkie, you know just how addictive it is. The suspense, combined with the gripping yet straightforward storytelling makes it one of the most enthralling podcasts out there. I, for one, am a loyal listener, and a self-declared Crime Junkie.

But perhaps what’s most impressive about Crime Junkie is its host, Ashley Flowers, who launched the podcast in 2017 while working a super 9 to 5 job. Since its debut, Crime Junkie has remained at the top of the charts and gets 9 million downloads a month. Yes, you read that right – 9 MILLION!

So how did Ashley do it? How did she make the decision to leave her cushy corporate job, invest in her side hustle, and take the leap into entrepreneurship? And how on God’s good Earth did she grow it so quickly?

In this episode, you’ll find out. Yes, sweet friend, Ashley is revealing her own story on how she went from a corporate job to becoming a highly successful digital entrepreneur at the helm of an entire podcast network.

This was a really fun and informative conversation, and in it, Ashley shares:

How she took the leap from working a full time job to pursuing her passion
A behind-the-scenes look at her work-week, and how she manages it all
Her best tips on how to grip listeners with a good story
The inspiration behind her first book, and her book-writing process

So get comfy, pop in those earbuds and get ready to hear Ashley Flowers like you’ve never heard her before.

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