Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG (Central Entertainment Group) joins the Social Pros podcast to discuss the interesting dynamics of influencer-brand relationships and the best way to maximize them.

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Full Episode Details

Word on the virtual streets has it that influencer marketing is catching on like a wildfire… and it’s not dying down anytime soon. With social media users seeking out more genuine connections, there are few better ways to reach out to them than influencers.

Joining Social Pros for the second time around, Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG, takes the mic to discuss the delicate dynamics of the influencer-brand relationship.

We catch up on what he’s been up to since he last joined the show before he delves headfirst into brand expectations for influencers and the best way to ensure those expectations are met. Anthony also explains where the influencer’s creative freedom stops and brand safety kicks in. Hint: it’s all about finding the right balance.

In This Episode:

03:58 What Anthony has been up to since he last joined the show
06:07 Anthony gives some insights into his new role
07:49 The unique dynamic between sales and relationship building
09:52 What brand expectations for influencers are right now
10:44 The importance of data when matching influencers with your audience
12:20 Why it’s vital to know what you want to accomplish with influencers
14:00 How influencer marketing has evolved over the years
16:41 Long term vs short term brand-influencer collaborations
18:46 Why it’s important to give creators the liberty to create
21:16 How to balance creative freedom with brand safety
23:20 Common ways brands overlook creative executions
25:29 Anthony’s take on which social media platform is the best for influencing
32:17 Why social media platforms need some sort of regulation
35:09 Anthony’s advice to social pros on creating a work-life balance
38:18 Misconceptions about content creation that lead to burnout
41:42 Anthony’s advice to anyone who wants to become a social pro

Resources

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