The Company Road Podcast E2 Marcus Iles - Culture Revival: Igniting your Business’ Soul through Curiosity and Creativity
‘Write down the challenge you’ve got and where you think you could get to, if you overcame that challenge. Write it into a story or a manifesto or something that shows you are in it for the change. Not just pointing out the bleeding obvious problem! And take it to the most senior leader you can find and read it out to them over that coffee!’
Marcus Iles, Manifestive
In this episode you’ll hear about
- The power of humility within the context of continuous learning
- Open communication leading to foster innovation
- Clear vision and how this will always fuel passion in your teams
- If you embrace change, you embrace growth
- Rewarding innovation, and encouraging risk-taking
- How to lead authentically and build trust
- Investing in employee engagement, to note only educate but inspire
We hope you enjoy the show!
Key links
Caractacus Potts - a cheeky reference I made about Marcus' home office
Manifestive - Marcus’ strategy activation agency
About our guest
Our guest, Marcus Iles is a globally awarded Creative strategist. He has worked for many globally recognised brands – including HSBC, Renault, Nissan, Heineken, Microfocus, Pfizer and the Bank of England.
Before life in management consultancy, Marcus worked as a Global Executive Creative Director in advertising where he learned to harness the power of strategy and creativity to change beliefs, mindsets and behaviours. He now works as a consultant and is founder of the strategy catalyst, Manifestive.
About our host
Our host, Chris Hudson, is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road.
Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.
Every team approaches transformation in their own way, also bringing in their own partners to help. And while they’re working towards the same organisational goal, it’s this over-fragmentation that stunts rapid progress at a company-wide level.
Having worked as a marketer, transformation leader, teacher and practitioner of design thinking for over 20 years, both here in Australia and internationally, Chris brings a unique, deep and 'blended' skillset that will cohere and enable your teams to deliver ambitious and complex change programs.
Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.
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