“We will do our jobs. We will do a good job. We will do all of the basics and we will do it every time.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss the challenges and lessons learned from running multiple businesses simultaneously, emphasizing the importance of focus and specialization. He also shares insights on the role of content in driving deal flow and the complexities of operating a holding company. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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➤ Check out full episode on YouTube!

Timestamps:

(2:15) - Holding company, content for deal flow.

(11:19) - Managing stress with multiple companies and content creation.

(15:13) - Advice for those buying businesses and hiring operators.

(19:32) - Transitioning from minority to majority investments.

(23:40) - Changes in content strategy over the past 12 months.

(28:29) - Percentage of work on shorts vs long-form content, hooks, stories.

(36:17) - Indoctrinating team into way of thinking.

(44:04) - Evolution of Alex and Leila's relationship.

(49:27) - Structure of Alex's content team and filming days.

(57:50) - Compounding on various platforms.

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Chef Steve McHugh-Cured, San Antonio, TX