EP116: The Making of Uskees Founder ft Paul Clapham

So you come across a lot of different people in menswear, but once you get to hear the story behind, how a brand was developed is a pretty fascinating conversation. Paul Clapham, founder of Uskees a Workman Brand started a journey in not just developing a brand but understanding what makes a brand. I must say this is probably the first time I've come across a brand owner who's genuine in saying how important it is to have a design team, marketing team, production team, and manufacturing team, but allowing in building a team with the right people. I've worked for a few small brands but have not seen a setup or understanding like Paul has, which is great cause if you don't understand, will you ever understand how a brand creative works. Join me in this conversation with Paul talking about these things that he has realised how important they are for a brand and how I and other creatives have always mentioned developing a brand creativity is always is important and all time keeping it fresh and how important it is to have a team that also makes a brand. You can find Uskees here www.uskees.com