1277: If You Want People to be Interested You Have to be Interesting with David Avrin Founder and Owner of The Visibility Coach

David Avrin, CSP has become one of the most popular speakers on customer experience in the world today. In recent years, David has presented for enthusiastic organizations and audiences in 22 countries on 6 continents. A former CEO group leader and an in-demand speaker for Vistage International, the world’s leading CEO member organization, David Avrin has had over 4,000 one-on-one conversations with company leaders regarding their value proposition and competitive advantages. David is the author of the newly released book, Why Customers Leave (And How to Win Them Back).

“be careful who you listen to. People are very free with advice. But it is easy to give advice if you don’t have a stake in the outcome. It’s astonishing to me how many people tell somebody who has a story where they have overcome something, ‘oh my god you should be a motivational speaker’and of course this is coming from somebody who isn’t a motivational speaker, has no idea what it takes, all the people who say ‘follow your passion and you will never work a day in your life’ that is such complete crap. I think passion is probably one of the leading sources of business failure because people think if you really are passionate, if you really love what you do the rest will fall into place, it is so not true, and passion is fine but nobody cares if you have passion that may be what drives you. I think the best advice recognise that the business is a business, if you like what you are doing all the better. We heard advice for years there was this old adage that said ‘if you build a better mousetrap the world will beat a path to your door’ and it’s ridiculous, just by being good that’s enough, right at the end of the day it’s about quality, no at the end of the dates about hard work, at the beginning of the dates about quality, it better be good. The best advice is you will never work harder in your life and ‘there is no elevator to success you have got to take the stairs’and success is reserved for those… My colleague Rory Vedan talks about this that, you want to show up after success be willing to do the things that other people aren’t”…[Listen for More]

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